About CSI
CSI helps companies to expand and grow in markets to which they are new participants or in which they need the expertise of a firm familiar with the cultural, economic and political land mines. CSI also wades through the confusion and uncertainty that often exists in emerging markets to help the client organize and execute his market entry in a logical fashion. With a rapidly evolving worldwide marketplace, business leaders increasingly require the perspective of an experienced advisor to navigate the complex economic environment. As trusted advisors for nearly 20 years, CSI has developed the expertise, experience and resolve to help its clients succeed across all business boundaries.
CSI's practice has also evolved as the markets have evolved, and CSI has begun to represent several Eastern and Central European countries that have entered the U.S. markets, either with de novo companies or through acquisition.
The Emerging Markets of CEE
The ongoing political and economic changes in Central and Eastern Europe continue to create new and varied opportunities for U.S. investment and business. Growth prospects for multinational corporations are expanding enormously. In Central and Eastern Europe, there are more than 250 million new potential customers whose rising incomes and aspirations have created an unprecedented market for all manner of goods and services. They want to own homes, to eat nutritious food, and to have varied entertainment options. They want toothpaste, cell phones, and motorcycles. To cater to these needs, business-to-business enterprises will be called upon to provide chemicals, cement, machine tools, electricity, and much more.
Many corporate leaders recognize this opportunity, but few are developing the capabilities or the management focuses that they will need to realize its full potential. They persist in thinking of these new markets as "emerging markets," separate from their existing customers in the industrialized world. Many companies have not reorganized their operations to serve a fully global economy.
Leaders of multinational corporations have heard ad nauseam that entering emerging markets will require them to leave their comfort zone. But the biggest challenge is not unfamiliarity. It's complexity. For example, there are more than 190 countries around the world. Each has its own history, culture, and regulatory regime. People speak different languages, eat different foods, and observe different religions. There is considerable diversity of occupation, income, social mores, and attitudes among them. And the more clearly this complexity is recognized — the more clearly businesspeople see the need for local understanding as the key to global reach — the more daunting the challenge of entering emerging markets becomes.
As the U.S.'s leading consulting firm for business development in Central and Eastern Europe, Corporate Strategies International, Inc. offers significant expertise and experience to companies that are considering locating or expanding operations in this attractive and increasingly important trading region. CSI can help guide wise investors through this often complex and rapidly changing market.
The diverse needs of CSI's clients and the complexity of operating in Central and Eastern Europe demand personalized strategic planning. First, CSI will listen to understand your business needs, then, using its first-hand knowledge of the regional business, economic, and political climate, CSI will design and implement a plan that will help you achieve your business objectives profitably.